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I embrace UX principles in my daily design solutions. My goal is for a natural user experience the user connect and interact with your work in a way that feels logical to them. My visualization skills help enhance what I have learned in UX.
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The maps given a broad indication of the age of the riders and where they are concentrated. This was useful in suggesting partnership incentives for frequent riders. The charts let us know the basic times of usage which allowed us to target station that may most likely have a higher percentage of docking problems or empty bike docks.
It always seems impossible until it's done. -Richard Branson
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